NOTCO

Notco’s new product “Not Hangover” utilizes AI technology to make a pro-biotic shot that reduces hangover effects by 70%. The following executions form a story around having a crazy night out and then making it to your early plane, bus, and train ride. By focusing on transportation, it is communicated that with Not Hangover, you can enjoy going out without effecting tomorrow’s to-do list.

Tagline: Own your mornings